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Dig the Beach: Ft. Laudy recap

Posted on 18 April 2012

Beach volleyball players are troopers! Every good player practices playing in sub-par weather conditions but we were sure the weather on Saturday was going to be an all-time record for wind ball. With players who flew in from around the country, the Men’s Open division was the only brave souls to weather this storm and play. USAV/Dig the Beach rescheduled for all division to play on Sunday.

Sunday morning proved to be a much better beach volleyball day and the ROX crew was ecstatic to see the amount of ROX swimsuits on the courts. There was a ton of buzz generating from ROX Professional, Kristen Batt, who sported one of the new 2012 performance suits coming soon. ROX Beach Designer, Melissa Moore who also was competing, rocked the court in another ROX suit, which will be available for sale at the next Dig The Beach event in ClearwaterTroy, our VP, was getting several random pulls to his ROX Men’s boardshorts from players testing the fabric. That’s right, our Men’s beach line is underway and coming to a court near you!  

Part of the excitement was the level of involvement from the other sponsors as well. The new partnership between USAV and Dig The Beach not only brought in a lot of volleyball support, but also reached out to a handful of solid companies with the intention of promoting and growing this amazing sport. These sponsors include: USA Volleyball, Rider Sandals, Apex Brasil, Samba Coconut Water, Nu Naat, RX Massage Therapy, Joape, Itaipava, Vipal, Giraffas, Shot Pak, Spalding andWalgreens. With everyone’s passion for creativity this tour stop was the biggest and brightest to hit Ft. Lauderdale since the AVP touched down here 3 years ago.

Congrats to all the players who came out and played this past weekend. We are excited forClearwater Classic on May 12-13 and to host the first official Player’s Party with a full-blown fashion show. Sign up on our Mailing list here to get all updates and promotions regarding Dig the Beach tour stops and our new beach line. 

Looking forward to seeing you all on the beach!

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