California Beach Volleyball Association signs Rox Volleyball, Inc. as Youth Tour Title Sponsor.

Posted on 22 May 2013

CBVA (California Beach Volleyball Association) and Rox Volleyball today announced the execution of a partnership, whereby Rox Volleyball, an industry leader in volleyball apparel, will be the Title Sponsor of the 2013 CBVA Youth Tour.


May 22, 2013 - ST. AUGUSTINE, Fla. -- Beach volleyball was recognized as a legitimate sport in 1965;with a set of standardized rules and sanctioned tournaments. The CBVA was created to establish and enforce the new rules and in the process became the sport’s first official governing body.  With knowledge and experience, the CBVA has created a path for youth volleyball players to reach the highest level of play.

Rox Volleyball Vice President Troy Olson says, “We are thrilled about our partnership with CBVA and look forward to a successful 2013 season. Rox Volleyball has made a heavy footprint on the indoor market through partnerships and grassroots marketing. As sand continues to pick up steam with the NCAA, the natural progression is to extend the same concept to beach organizations. The philosophy of the CBVA to provide an unparalleled learning and playing experience is a natural fit.”

Kathy Hubbell of the CBVA says “The CBVA looks forward to partnering with Rox Volleyball.  We believe CBVA players are going to discover a perfect match in Rox Volleyball gear which offers performance and function.  Our members play week in and week out and are excited about the variety the 2013 performance beachwear line can offer them.  You'll see the top CBVA players sporting them soon.”

About the CBVA (California Beach Volleyball Association)

The CBVA is synonymous with Beach Volleyball and has developed and promoted this popular Olympic sport at the grass-roots level for close to 50 years. Many of the game's “Greats” have come through the ranks of the CBVA rating system. The tournaments take place throughout the entire year, with the majority of events happening in the spring and summer months. The CBVA prides itself in providing a training ground for every age group and "All Levels of Play". The CBVA leads the nation in the development of Beach Volleyball.

For more information about the California Beach Volleyball Association, please visit

About Rox Volleyball, Inc.

The idea behind the Rox Volleyball brand was to transcend the world of volleyball apparel by fusing performance and function with trendy and fashionable style. A team of current and former volleyball players created the brand itself. Players that believe in the idea of a uniform being perfectly functional yet stylish enough to keep up with the ever changing fashion trends.

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