Rox Volleyball Signs Endorsement Deal With Destinee Hooker

Rox Volleyball announced today the signing of Destinee Hooker to a multi year endorsement contract. Hooker is one of the most explosive offensive volleyball players in the world….

For Immedia Release Rox Volleyball Signs Endorsement Deal With Offensive Volleyball Powerhouse Destinee Hooker

ST. AUGUSTINE, Fla., Sept. 20 /PRNewswire/—Rox Volleyball announced today the signing of Destinee Hooker to a multi year endorsement contract. Hooker is one of the most explosive offensive volleyball players in the world. She is fresh off her gold medal win at the FIVB World Grand Prix in Ningbo, China where she led the US team in kills during the tournament.

(Photo: http://photos.prnewswire.com/prnh/20100920/FL67656)
(Photo: http://www.newscom.com/cgi-bin/prnh/20100920/FL67656)

“I am thrilled to be a part of the Rox Volleyball family and represent a brand that I feel provides cutting edge performance and is fashionable,” said Hooker. “I thank God for the opportunity to partner with Rox to elevate national interest in women’s volleyball. Rox and D-Hook, now, that’s the ticket!”

“Destinee’s accomplishments as an athlete both at the college and professional levels make her a great ambassador for Rox Volleyball,” says Danielle Olson, President at Rox Volleyball. “She is a player we have had our eye on for a while.” In 2011, Rox plans to launch a Destinee inspired apparel line.

A true athlete, Hooker originally attended the University of Texas for track and field where she was a six time All American and holds the NCAA National Indoor High Jump record at 6’6. During her volleyball career at UT she was named a Honda Award Finalist and AVCA All America first team. Last December, she lead her team to the NCAA National Championship in Florida only to lose to a 3 set comeback by Penn State. Despite their loss, Hooker was still named MVP of the tournament.

During the last year, Hooker has played professionally on an international level for Corozal Pinkins in Puerto Rico and GS Caltex Club in Seoul, Korea. In 2010, her offense led to Pinkins’ winning the Championship and Hooker being named MVP of the series.

About Rox Volleyball

The idea behind the Rox brand was to transcend the world of volleyball apparel by fusing performance and function with trendy and fashionable style.
A team of current and former volleyball players created the brand itself. Players that believe in the idea of a uniform being perfectly functional yet stylish enough to keep up with the ever changing fashion trends. For more information please visit http://www.roxvolleyball.com

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Contact
Conrad Centeno, Marketing Director, Rox Volleyball
+1-877-ROX-2121
conradc@roxvolleyball.com

Filed In: Destinee Hooker | News
Posted by Courtney Davidson on September 21, 2010
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CONTEST: “Guess the New Rox Endorsed Athlete”

Big News from Rox Volleyball!!! We just signed a multi year endorsement deal with a true Volleyball PHENOM….

Big News from Rox Volleyball!!! We just signed a multi year endorsement deal with a true Volleyball PHENOM. We are running a Facebook contest for you to “GUESS THE NEW ROX ENDORSED ATHLETE”.
First, “LIKE” our Rox Volleyball Inc Facebook fan page. Then submit your guesses on our wall and the correct answers will be entered into a drawing to win a Rox gift package valued at $250. We will submit clues each day starting September 9th, 2010 and culminating with our big reveal next Thursday, September 16, 2010.

Here is a picture of our new athlete signing the agreement with our Owner and President, Danielle Olson.

Filed In: Destinee Hooker | News
Posted by Courtney Davidson on September 09, 2010
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Rox Photo Shoot : Fashion, Lights, Rox.

Our goal was to go bigger and better than last year’s campaign…

Waking up at 4:30am on a Sunday is not Team Rox’s modus operandi so all of us were dragging around.  But this was a key photo shoot for use in our new fangled ad campaigns and things had to get into high gear quickly. Our goal was to go bigger and better than last year’s campaign.

Since it was pitch dark we had to sift through the homeless crowd laid out in the recumbent position under the Jax Beach pier to get to the beach volleyball courts. At the same time, the models: Claire, Chantelle, Gabby T, Gabby M, and Tanya huddled up at our base camp condo a few blocks away getting their makeup and their “hair did” in assembly line fashion by makeup artiste Natalie Malony and hair wizard Renee Parenteau. Daniel Dongo from Kinesio added hot pink and blue tape to the women to complement the colors of our Roxstar and Amp tops. Chris Knight, photog extraordinaire, was actively setting up his lights and reflectors with his two assistants to take advantage of the impending sunrise. Our photo shoot organizer, Courtney was shouting out directions to everybody with aplomb like a Hollywood director. She had all our ad scenarios uber-organized and mapped out to the minute. Once we were set up we knew we were getting the right shots as the models posed playfully with a gorgeous sunrise and surfers catching waves in perfect sets in the background. Our beautiful models, who are all volleyball players, started to draw a crowd of onlookers while they either went through their little volleyball “pepper drills” or posed for the shot.

It was soon time to change shoot locations to Ponte Vedra Beach High School, home of the fighting Sharks. The A.D. Gene Baker and Bella allowed us use of their shiny and pristine gym. Many prop changes happened in quick succession while Rihanna and Eminem BOOMED loudly in the background. At one point you could see how impactful our fuchsia colored Rox jerseys can be with all the girls side by side ready to attack the net.

Our new endorsed athlete , a 6’3 volleyball phenom/model was garnering attention and taking pics with little girls who hope to grow up and be just like her. Even one of our owners, Troy, got to play a character in one of the new ads. After about one thousand camera flashes later, we were DONEzo.
Thank you to ALL who made it happen.

Even though most of us felt like vegetables after the photo shoot we knew we took it up a notch from last year’s shoot. We cannot wait to show you the finished product. STAY TUNED.

Filed In: News
Posted by Courtney Davidson on September 08, 2010
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